Let's talk

Ad management for Australian businesses

Meta andInstagram ads,month to month.

No lock-in, published prices, and a plain-English report every week. You deal with me, not a junior.

Get my free audit See pricing
  • No lock-in contract
  • You keep your ad account
  • Live within 48 hours

Move your cursor. Watch the jargon turn into plain English.

How it works

How it works

Four steps from first chat to live ads.

  1. 24 hours from access

    Free audit

    Send me your details. I review your Meta account, funnel and tracking, then send back what's working, what's wasted and what I'd fix first.

  2. Price up front

    Plan and price

    If we're a good fit, you get a 90 day roadmap built around your target cost per lead or sale, with the price agreed before anything starts.

  3. Within 48 hours

    Launch

    I set up the campaigns, ad copy, creative direction and tracking. Your first ads go live within 48 hours of sign-off.

  4. Every week

    Optimise

    I check your numbers daily, make changes every week, and send a plain-English report so you always know where the money went.

What's in the free audit

One page. No sales pitch.

Get my free audit
Free auditOne page
  • Creative. Are you testing several ads, or running one and hoping?
  • Audiences. Lookalikes and retargeting, set up or missing.
  • Tracking. Whether your pixel and events are firing properly.
  • Wasted spend. Campaigns that can't convert, and where your budget is really going.

Pricing

Published prices. No surprises.

A flat monthly management fee. Your ad spend is separate and goes straight to Meta from your own card.

Month to month Full price, plus the $500 setup fee. 30 days' notice.

Starter

For ad spend up to about $3,000 a month.

a month

3 month term: $1,349 a month.
6 month term: $1,199 a month.

  • Campaign build, audiences and targeting
  • Ad copy written for you
  • Daily monitoring and bid checks
  • Weekly plain-English report
  • Testing of hooks and creative
  • Direct line to me
Start with a free audit
Bigger budgets

Growth

For ad spend from about $3,000 a month.

a month

3 month term: $2,249 a month.
6 month term: $1,999 a month.

  • Everything in Starter
  • Custom audiences and retargeting
  • Catalogue and dynamic creative setup
  • Daily bid audits
  • Priority Slack line to me
  • Pixel and tracking health checks
Start with a free audit

Not sure which one fits? The free audit tells you. The ad spend guide is a starting point, and I'll recommend the plan your account actually needs.

The $500 setup fee

A one-off fee, paid before work starts.

  • Month to month You pay the $500 setup fee.
  • 3 month term 10% off, and you still pay the $500 setup fee.
  • 6 month term 20% off, and the $500 setup fee is waived.

What it covers

  • Account audit
  • Campaign architecture
  • Pixel and tracking configuration
  • Audience research

Need a page for your ads to land on?

I also build landing pages and websites, so your ads and your page work together.

  • Landing page: $999. Live in 5 to 7 business days.
  • 5 to 8 page website: $1,999. Live in 10 to 14 business days.
See website builds

All prices are in Australian dollars.

Results

What it looks like in practice.

Real numbers, pulled straight from Ads Manager. Account names stay private.

Meta Ads

1,345 waitlist sign-ups before launch day.

Australian D2C food brand. 14 Aug to 29 Sep 2026.

$969ad spend
1,345sign-ups
$0.72per sign-up

Sign-ups per week, and what each one cost

Cost per sign-up Sign-ups 276 24 Aug 190 31 Aug 211 7 Sep 208 14 Sep 337 21 Sep $0.41 $0.69 $0.65 $0.76 $0.73

What I did. Lead campaigns on Meta, several creative angles tested, and the daily spend lifted from about $16 to about $37 as it scaled.

The fine print. Sign-ups are free, so this is cost per sign-up, not cost per sale. It started at $0.41 and settled near $0.70 as spend more than doubled. All figures include a 13 day warm-up campaign. I'll add this brand's sales results after launch.

Sign-up campaign

589 sign-ups at $12.46 each.

$7,339ad spend
589sign-ups
$12.46per sign-up

The fine print. This is sign-ups, not sales: it counts people who signed up, not what anyone spent. 580 of the 589 came first, at $10.25 each. Later the same campaign managed just 9 sign-ups for $1,393, and one ad did nearly all the work. Results depend on the offer and the audience. Amounts converted to Australian dollars.

Awareness campaign

203,206 people reached for $649.

$649ad spend
203,206people reached
$3.19per 1,000 reached

The fine print. This is reach, not sales: it counts people who saw the ads, not what they bought. It was also a cheap run, about $1.50 per 1,000 impressions against about $21 for the rest of that account. Treat it as the low end, not the norm.

Questions

The small print, in plain English.

Do you lock clients into contracts?
No. Ads run month to month and you can stop with 30 days' notice. A 3 month term gets you 10% off, and a 6 month term gets you 20% off and no setup fee. Both are always optional.
What does the $500 setup fee cover?
Your account audit, campaign architecture, pixel and tracking configuration, and audience research. You pay it once, before work starts. It's waived on a 6 month term, and it still applies on a 3 month term.
How fast can my ads go live?
Within 48 hours of sign-off. Landing pages take 5 to 7 business days and full websites take 10 to 14.
Do I keep ownership of my ad account?
Yes. Your ad account, Facebook page and Instagram stay yours. I only need advertiser access, and I remove it within 7 business days if we stop working together.
What does the weekly report look like?
Short and human, sent by email or message. What was spent, how many leads or sales you got, cost per result, return on ad spend, and what I'm changing next week.
Do you guarantee results?
No, and be careful with anyone who does. Results depend on your offer, pricing and website as much as the ads. What I do promise is that you'll see every number, and hear from me straight away if something isn't working.
What happens after the free audit?
You get the one page audit. If you want me to fix what it finds, I send a fixed price and a 90 day plan. If you don't, you keep the audit and owe nothing.
Do you work with online stores and lead generation?
Both. I run purchase campaigns for online stores, and lead campaigns for trades, clinics, hospitality and professional services.

How the free audit works

Here's exactly what happens.

What I need from you, and what I never ask for. No password, no pitch.

  1. About a minute

    Send the form

    Tell me about your business and your ads. I reply personally, within 24 hours.

  2. View only

    Give me view access

    I reply with the exact steps. You add me to your Meta ad account as view only, so I can see your ads and results but can't change anything.

  3. 24 hours

    I send your audit

    From the moment I have access, you get one page in plain English: what's working, what's wasted and what I'd fix first. No sales pitch.

  4. No obligation

    You decide

    Use it yourself, or ask me to fix what it finds and I send a fixed price and a 90 day plan. If not, you keep the audit and owe nothing.

What I need from you

Only the first two to get started.

  • View only access to your Meta ad account. I'll show you how.
  • Your website or Instagram link.
  • What you sell, and roughly what one sale or job is worth.
  • The most you'd happily pay for one lead or one sale.
  • View access to your pixel, if you have one, so I can check your tracking.

You stay in control

What I never ask for, and what you can do.

  • No passwords and no card details.
  • Your ad account, Facebook page and Instagram stay yours. I never ask for ownership.
  • View only means I can look, not change anything or spend a cent.
  • You can remove my access any time.

Not running ads yet? Say so in the form. I'll look at your website and offer instead, and tell you what I'd launch first.

Free audit

Get a free audit of your Meta ads.

Tell me about your business. Once I have view only access to your ad account (never your password), I send back a one page audit within 24 hours. No pitch, no obligation.

I reply personally, within 24 hours.